In this edition of 𝒉our people, we hear from Ketan Gupta, founder of ShaadiYaadgar. From a business family in Mumbai to building a wedding-tech startup since 2022, he shares how it all started, the one-stop wedding platform he's working toward, the values behind his approach to branding and growth, and hard-earned advice on keeping costs lean, understanding customers, and gamifying productivity to beat procrastination.